EXPANDING VIDEO BUSINESS MODELS BEYOND TELEVISION

According to an American study in 2012, an average American spent 34 hours in a week watching TV (Nielsen 2012). For Finnish people, according to Finnpanel, the equivalent in 2013 was a bit more than 3 hours a day, adding up to over 21 hours per week (Finnpanel 2013). Lately, TV as a concept and its watching habits have been changing rapidly and new forms of TV have entered the market. Traditionally, TV has been known as on-air program listings (Monderoy 2014). There are a certain amount of chan
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